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Control Your Online Reputation

Published 04/24/2012 and rated Ratingstars5 5 out of 5 stars
by Adam Brown
What can you use the app for?

You can use to help improve your reputation online. looks for negative mentions of you or your business and seeks to remove them. It also tries to create a positive image for you. The app monitors the web around the clock for mentions of you or your business. screenshot
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What is the history and popularity of the app? started in 2006. It was first known as ReputationDefender. At first, it was meant to help parents protect their children online. The service was extended to adults and then renamed to in 2010. The app has had great success and plenty of coverage in worldwide media. It has been covered by the New York Times, 60 Minutes, Wall Street Journal and hundreds more publications.It was named a World Technology Pioneer at the World Economic Forum in Davos in 2011.

What are the differences to other apps? stands out in its field. It has more complete options and services than any competitors. The growing size of also makes it more effective at what it does. has more power to remove negative mentions than smaller competitors. The service also has products for businesses and private individuals. also has more of a focus on internet privacy than many similar services.

How does the web app look and feel to use?

The web app is simple to use. Filling in personal information is the main task one finds when using Choosing a product to use is the most complicated part. The company has various products for companies and individuals. Each product has different features to appeal to different kinds of users. When you start using the app, your online reputation is monitored and you receive e-mail alerts about any matters of concern.

How does the registration process work?

The registration process for a free scan is simple. Enter your name and e-mail address in a form on the web site to register. Entering your phone number is optional. Registering for the more expensive products is more complicated. You must first choose a product and start the purchase process. The process may also include a consultation with staff, and a price quote.

What does it cost to use the application?

The service comes at various costs. The cost depends on the product purchased. Prices range from free for a quick online scan to unlimited costs for large companies. The most expensive product advertised on the home page starts at a minimum of $99 a month. Large companies must call for a consultation and a price quote.

Who would you recommend the application to?

This app is recommended for anybody with an online presence. Private individuals and businesses can benefit from it.

  • Monitors the web 24 hours a day
  • Creates custom profiles for businesses
  • Helps protect private information
  • Product for businesses and individuals video

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